It was founded by Creative Tourism, a non-profit organization established in 2010,

The purpose of the award is to recognize companies, projects, and destinations from all over the world that are enthusiastic about creative tourism, which contributes to the revitalization of local communities in various ways,

The purpose of the awards is to recognize companies, projects, and destinations around the world that are committed to creative tourism that contributes to community revitalization in various forms.

By recognizing projects that promote good practice and contribute to sustainability and revitalization,

The awards recognize tourism models that create long-term value by promoting good practices and recognizing projects that contribute to sustainability and revitalization. Judging is based on originality, contribution to the creation of a local ecosystem

and sustainability.

The awards are given based on originality, contribution to the creation of local ecosystems, and contribution to ensuring sustainability,

and to bring sustainable benefits to local communities.

Tamba Ware’s uniqueness and cultural heritage, as well as its comprehensive approach to establishing the region’s livelihood as a sustainable tourism model

The comprehensive approach was highly evaluated.

The approach of co-creating creative tourism with local ceramic artisans, in addition to economic revitalization,

cultural value-based travel, with the following points of particular interest being evaluated.

Visitors can immerse themselves in the tradition of Tamba pottery through traditional Noborigama kilns, pottery making demonstrations, pottery and apprenticeship experiences, and meals prepared using Tamba pottery.
Young potters serve as “Satobito guides” in the “Tohaku” tour, which allows visitors to experience the daily life and traditions of the kiln, and is linked to the revitalization of exchange within the production area and the development of human resources.

The following is a comment from the President of Tamba Tachikake Ceramic Cooperative Association on receiving this award

I am very happy that Tamba-yaki has been recognized worldwide.

It is very gratifying for Tamba-yaki to be known even overseas, and I cannot thank everyone who has helped us on a daily basis enough.

I would like to continue to make Tamba-yaki more popular by taking on various challenges, and I would like to pass on the 850-year history and culture of Tamba-yaki to the next generation.

I would like to continue to make Tamba-yaki a success and pass on its 850 years of history and culture to future generations.

I look forward to your continued support.